Casey Reid — Product Design

Projects

Projects project preview
High-fidelity comps

Background

Process

Research

Facilitated 1:1 interviews with power users, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Projects

Shipping quality design requires collaboration and iteration. This piece explores how . The implications matter for teams and organizations.

Key Takeaway

Whether you're building a new feature, this mindset applies.