Saas Overhaul

Background

Process

Research

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Saas Overhaul

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

Conclusion

Whether you're building a new feature, this principle applies.